Social Media & Performance Marketing
As Creative Director, Richard led global creative for TikTok's US Growth Team and In-House Agency:
He oversaw visual identity, creative concepts, project scope, workflow, video productions and data insights for TikTok video ads
Supervised a team of producers, videographers and editors to develop 10 ads/week to drive brand awareness and downloads
Managed a $20M+ annual paid media budget across YouTube, Facebook, Instagram, Twitter and more
Launched 1000+ TikTok ads, improving app install growth by +1475% within his first 6 months, while outperforming external competitor agencies with 20% lower costs per app downloads
Through an art meets science approach, Richard has a proven track record of creating content that inspires consumers to take action.
Developed 1000s of ads that have driven over 100M clicks and tens of millions of engagements
Oversaw productions and managed campaigns — content strategy, creative direction, copywriting, video production, editing and data analysis
Externally managed clients, while also managing internal production teams and liaising with social and paid media teams
Richard is skilled at explaining products to consumers through visual media — from tutorials to product demos and showcasing a target demo in action, Richard excels at marketing products to new and existing audiences. While at LiveMe as the Head of Production, Richard produced product content that reached over 55 million users with over 100k social impressions per video
Richard has experience creating 360 marketing campaigns from concept to execution.
While at TikTok, Richard led the creative strategy and production for TikTok Trivia, a live game show streamed around the world. At LiveMe, Richard developed over 30 Original Live Shows reaching more than 50 million users.
Richard has managed teams to capture an array of content at some of the largest consumer events including VidCon, Comic-Con, E3, Playlist, BeautyCon, and more.